Insights

We recently uncovered a concerning practice on Psychology Today: duplicate or near-identical profiles being created to dominate search results.

Psychology Today remains the go-to platform for therapists and counselors seeking to connect with potential clients. But in 2025, the landscape has evolved, and standing out requires more than just a basic profile. With the right strategies, you can transform your listing into a client-generating powerhouse.

When potential clients search “therapist near me,” Google My Business (GMB) is often the first thing they see. Optimizing your GMB profile can dramatically increase your visibility and client inquiries.

With over 7 million monthly visitors, Psychology Today is one of the most trusted platforms for finding therapists.

This article explores how therapists can optimize their video content for search engines to grow their practice, reach new clients, and create meaningful connections.

Trust is the foundation of a successful therapeutic relationship, and video has become one of the most effective tools for building that trust before your first session. In a world where potential clients often meet their therapist online before stepping into their office, video can set the tone for a meaningful connection.

Video marketing is no longer optional—it’s a must for therapists looking to grow their practice and attract ideal clients. In today’s digital landscape, video is one of the most powerful tools to connect with potential clients, build trust, and showcase your expertise authentically. Here’s how you can leverage it effectively.

If you’re a therapist using Psychology Today to attract clients, you’ve probably wondered how to make your profile stand out in a crowded space. You might already have a professional headshot and a well-written description, but there’s one tool you might be overlooking: video.