Insights

We recently uncovered a concerning practice on Psychology Today: duplicate or near-identical profiles being created to dominate search results.

Psychology Today remains the go-to platform for therapists and counselors seeking to connect with potential clients. But in 2025, the landscape has evolved, and standing out requires more than just a basic profile. With the right strategies, you can transform your listing into a client-generating powerhouse.

When potential clients search “therapist near me,” Google My Business (GMB) is often the first thing they see. Optimizing your GMB profile can dramatically increase your visibility and client inquiries.

With over 7 million monthly visitors, Psychology Today is one of the most trusted platforms for finding therapists.

Psychology Today is one of the most recognized directories for mental health professionals. It serves as a bridge between therapists and individuals seeking mental health support. Whether you’re a therapist considering a profile or a potential client searching for services, understanding how Psychology Today works can help you make the most of the platform.

In today's digital-first world, social media is not just a marketing tool—it’s a bridge to meaningful connections. For therapists, leveraging social media offers a way to reach potential clients, build trust, and establish credibility.

In today’s competitive world, standing out as a therapist on Psychology Today requires more than just a well-written profile. Video has become a game-changer, offering a way to build trust, showcase your personality, and connect with potential clients before they ever step into your office.

Your Google Business Profile is often the first touchpoint for potential clients searching for a therapist in your area.

Creating a Google Business Profile is an essential step for therapists looking to attract local clients and build a strong online presence. Follow this simple guide to set up and optimize your profile effectively.